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Newtact Lab — Hyderabad

We build AI agents and streaming platforms — and we run two apps of our own.

Newtact Lab is an engineering and production company in Hyderabad. We build AI agents and streaming platforms for Indian businesses, and we make content for brands.

Our proof is the work we operate ourselves: six products, from a streaming service to a medication-reminder app, all built and run in-house.

Start a conversationSee the work

An illustrated chat. A customer says their order has not arrived. The agent looks up the order, explains it is due today by 7 pm, and when the customer needs it sooner, hands the conversation to Anjali in support with the order history attached. Anjali offers a delivery slot before 5 pm.

Illustration · how an agent hands over to a person

What’s true of us

  • Incorporated 2015 · Hyderabad
  • Two products built and run in-house
  • Streaming in production · HLS, 360p–1080p
  • Payments live · card, UPI, netbanking
  • Hosted on Cloudflare

Services

Three things we do, and do ourselves.

AI agents

Agents that do the work.
People who stay in charge.

Agents that answer customers, read documents and run back-office steps — each one tested before release, with a person to hand over to.

AI agents

Streaming

Your platform.
Your catalogue, your customers.

Streaming apps and video pipelines, from transcoding to payments — the same stack we run for BuddyCinemas.

360p to 1080p HLS, 6-second segments, never upscaled.

Streaming

Content & production

Campaigns, content,
and the camera.

Digital marketing, content creation and virtual production for brands, films and web series.

  • Social media
  • SEO & content
  • Paid ads
  • Brand strategy
  • Photo & video
  • Design
  • Virtual production
Content & production

Work

Built and operated by us.

Six products we designed, built and run ourselves, every day.

Streaming

BuddyCinemas

A streaming service for Telugu films.

Viewers can watch free, rent a title, subscribe, or unlock films with tokens earned from rewarded ads, daily check-ins and referrals.

  1. Ingest
  2. Transcode · HLS
  3. Signed delivery
  4. Cloudflare edge
  5. Web player
  6. Payments
How we built it: BuddyCinemasbuddycinemas.com

Health

DrBell

Medication reminders that reach a person.

Reminders ring on the phone even offline. When a dose is missed, DrBell tells a family member, who can say “I’ll handle it”.

  1. Due
  2. Late
  3. Family told
  4. Handled
How we built it: DrBelldrbell.app

Reminders & payments

OkBell

Reminders for anything due, and fees collected on time.

Renewals, bills and occasions, a daily “I’m OK” check for a parent, and a space for tutors, gyms and societies to collect fees.

  1. Due
  2. Reminded
  3. Paid
okbell.app

Surveys & feedback

AskBell

Surveys, feedback and reviews for any business.

Ready-made kits for shops, restaurants, clinics, schools and events: questions, a QR poster and a WhatsApp message, in Indian languages.

  1. Ask
  2. Collect
  3. Report
askbell.app

Film production

ScriptLock

From first draft to call sheet.

Carries a screenplay through locked pages, breakdown, schedule, budget and call sheets, in any language, on web, phone and desktop.

  1. Draft
  2. Lock
  3. Breakdown
  4. Schedule
  5. Call sheet
scriptlock.app

Film marketing

KeyArt Media

Campaigns for films and apps.

Paid campaigns across Meta, Google, TikTok and Apple, run on our own ad-automation platform. It markets the group’s apps first.

  1. Creative
  2. Launch
  3. Measure
  4. Optimise
keyartmedia.com

How we work

Map, build, deploy, operate.

  1. 01

    Map

    We sit with your team, find the work worth building, and agree in writing what done looks like.

    You receive

    • A written scope
    • A fixed quote in INR
    • A timeline

  2. 02

    Build

    We build in short cycles you can see, on your accounts, with a working version to try every week or two.

    You receive

    • Access to the code from day one
    • Regular demos
    • A test plan

  3. 03

    Deploy

    We ship to your cloud and your app-store accounts, with monitoring and a way back if something goes wrong.

    You receive

    • A production release
    • Runbooks and handover notes
    • Monitoring you can see

  4. 04

    Operate

    If you want, we keep it running: updates, monitoring and support, reported every month.

    You receive

    • An agreed support window
    • A monthly report
    • Updates as platforms change

Commercial terms

Two ways to engage
A fixed-scope build, or a build followed by managed operations.
You own it
You own the code and the app-store accounts.
Priced in INR
Quoted and invoiced in rupees, with GST.
Indicative timelines
A first release in 6–10 weeks, agreed in the scope.

The group

Newtact Lab Private Limited is the Thaja group’s company in India. Outside India, the same team works as Thaja FZE LLC.

Visit thaja.net (opens another site)

Tell us what you want to build.

Start a conversation

Or write tohello@newtact.in or call +91 99890 56789