Streaming
Streaming platforms, from people who run one.
We build streaming services for Indian businesses: what viewers watch on, the pipeline behind it, and the payments that pay for it.
We know the work because we do it every day for BuddyCinemas, our own streaming service for Telugu films.
Commercial model
Two ways to work with us.
No price list: every catalogue and business is different. What stays the same is who owns what.
Fixed-scope build
We agree the scope in writing, build it, and hand it over. You own the code, the cloud accounts and the store listings.
Build and operate
We build it, then run it with you: encoding new titles, watching playback, shipping updates and reporting every month.
Priced in rupees
Quoted in INR and invoiced by Newtact Lab with GST.
Indicative timeline
A first release in 6–10 weeks, agreed in the scope.
Proof
Built and operated by us.
BuddyCinemas is our own streaming service for Telugu films, run in India by Newtact. The pipeline, the payments and the ways to charge below are all running there today.
The pipeline
From master file to paying viewer.
01
Ingest
Masters are encoded on our own machines. The master file never leaves the disk.
02
Transcode
HLS in 6-second segments, a ladder from 360p to 1080p, never upscaled.
03
Protect
Signed segment URLs and short-lived playback tokens, with studio DRM when your licences call for it.
04
Deliver
Cloudflare R2 behind an edge cache.
05
Play
A web player built on hls.js, with playback quality measured per session.
06
Pay
Razorpay for card, UPI and netbanking.
Monetisation
Ways to charge, and which we have shipped.
Free
Shipped in BuddyCinemasTitles anyone can watch, to bring viewers in.
Rent or buy
Shipped in BuddyCinemasPay per title: a 24-hour rental, longer access, or a one-off purchase.
Subscription
Shipped in BuddyCinemasPlans that unlock the whole catalogue for a set time.
Ad-supported
Shipped in BuddyCinemasPre-roll and mid-roll ads from our own VAST client.
Coins and rewards
Shipped in BuddyCinemasViewers earn tokens from rewarded ads, check-ins and referrals, and spend them to unlock films.
UPI AutoPay
AvailableRecurring UPI mandates, so subscriptions renew without a second thought.
Choosing
Clone script, custom build or SaaS.
Each has a place. Here is how they compare.
| Clone script | Custom build with us | SaaS platform | |
|---|---|---|---|
| Who owns the code | You licence a shared codebase | You do | The vendor |
| Upfront cost | Lowest | Scoped to what you need | Low |
| Running cost | Hosting, plus fixes you pay for | Hosting, plus operations if you want them | A monthly or per-subscriber fee |
| Changing the product | Hard: it wasn't written for you | Yours to change | Only what the platform offers |
| Your viewers' data | Wherever you host it | In your own accounts | In the vendor's platform |
| Best when | You need to test an idea cheaply | Streaming is your business | You need to launch fast with a standard product |
Questions
What clients ask us.
Do you do DRM?
Yes. Every stream is protected with signed segment URLs and short-lived playback tokens, and we add Widevine and FairPlay when your content licences require studio-grade DRM.
Do you build TV apps?
Yes. Android TV, Fire TV and smart-TV apps are scoped with the rest of your platform, on the same catalogue and payments.
Can you move our existing catalogue?
Yes. We encoded and checked more than 150 titles for BuddyCinemas with the same batch tools we use for yours.
Will it play well on slow connections?
Yes. Every title streams on an adaptive ladder from 360p to 1080p, so playback follows the viewer's connection.